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Why Us?

The Best Sleep for Everyone

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Why Become a Sleep&Bed Franchise?

Sleep&Bed is a mattress manufacturing brand operating successfully in the retail sector since 1976 under the umbrella of Mitsan Group. Thanks to our long-standing history and innovative vision, we stand out not only for our production capacity but also for our comprehensive support to franchisees and sustainable business models.

With in-house foam production and CNC cutting technologies, we control every stage of our production process and maintain the highest quality standards. We continue our global expansion, exporting to over 50 countries across 4 continents. Our roll-pack mattress packaging system provides up to 75% savings in logistics, storage, and transportation costs.

Our young, dynamic, and expert team fosters warm, trustworthy, and family-like relationships with both customers and franchisees. We've strengthened our experience in contract manufacturing by investing in our own brand, and since 2021, we’ve been expanding our franchise network.

As a brand committed to sustainability and environmental sensitivity, we prioritize quality policies and international certifications. Our goal is not just to sell products but to empower our franchisees—members of the Sleep&Bed family—with a competitive and sustainable business model for the global market.

Target Market and Positioning

Thanks to our diverse product collection, Sleep&Bed offers sleep solutions tailored to various sleeping habits, climate conditions, and budget ranges across all continents.

Our Product Portfolio Includes:

  • Mattresses, pillows, duvets, mattress protectors
  • Mattress protectors, duvet sets
  • Bed frames, bases, headboards
  • Room aromatizers
  • Hotel Collection
  • Kids Collection
  • Cat & Dog Collection

With our production infrastructure, we offer products at all levels—from premium segments to online retail items. Our innovative approach and efficiency allow us to deliver solutions to all customer segments worldwide.

Franchise Benefits

Support for Franchisees

Comprehensive support includes:

  • Marketing & advertising support: social media content, photo and video shoots, catalog design, digital marketing strategies, SEO support.
  • Store support: store concept projects and 3D designs, architectural project drawings, in-store decoration, product labels.
  • Training & sales management: staff training, sales tracking systems, target setting, and performance reporting.
  • Room aromatizers, decorative accessories
  • Digital infrastructure: Shopify-based e-commerce system, corporate website, and CRM support.

Customer satisfaction: warranty certificates, installation guides, complaint management and resolution processes.

  • Advertising & Promotion Support
  • Campaign content and social media posts tailored for franchisees.
  • Promotional packages for store openings and special events.
  • Strategies to increase customer traffic through email marketing and discount coupons.

Franchise Application Process

To become a Sleep&Bed franchisee, follow these steps:

Franchise Application Steps:

  1. Application Form: Fill out the franchise application form on our website.
  2. Evaluation & Approval: Your application will be reviewed by our management team.
  3. Store Location: Store or showroom location will be analyzed and approved.
  4. Competitor Analysis: Overview of competing stores and product portfolios to determine strategies in the region.
  5. Product Selection: Product assortment and collection are chosen based on the region.
  6. Architectural Design: Technical content is provided and 3D design projects are prepared.
  7. Approval & Agreement: Once the project is approved, formal agreements are signed.
  8. Opening Plan: Target opening date is set and implementation begins.
  9. Production Process: Selected collection moves into production.
  10. Store Setup: Store installation is completed.
  11. Product Delivery: Products are delivered to the store.
  12. Store Opening: Opening event is organized.
  13. Annual Planning: Goals and promotional budgets are determined.

Building a Better Sleep World Together

Our Vision & Philosophy

At Sleep&Bed, we started with the mission of becoming a global brand. Our motto, 'Sleep is Integrity', forms the foundation of our service philosophy.

We understand that quality sleep doesn’t come from the mattress alone. A true sleep experience comes from harmony—between the mattress, pillow, cover, air, and scent of the room. That’s why we’ve made it our mission to deliver the best sleep in every aspect.

With our franchisees and sub-franchisees, we’ve built a strong system that benefits everyone involved—growing stronger every day.

Today, Sleep&Bed enhances the sleep experience of millions through stores, showrooms, and corner points on various continents. We’re always here to support the success stories of our business partners.

Together with our franchisees and sub-franchisees, we have established a strong system that can be enjoyed by everyone around the world, and this chain continues to grow every day.

Join the Sleep&Bed Family

Become a part of our growing family and offer top-quality sleep products...